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Original Article

Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity

Somayeh Labafi
,
Yashar Salamzadeh
,
Mahdieh Jalalpoor

Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry

Article no: 3

Pages 23-33

Doi: 10.15405/epsbs.2019.08.3

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